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Become An Investor

we're hell bent on being the biggest player in the global power meter market

Want to own part of us?

We wanted to give you an opportunity to own part of our ambitious business, before we launch globally and considerably raise the value of our business. People in the UK, with an interest in cycling, technology and investing in start-ups can get involved, with some extra benefits added depending on your investment level.

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investing with crowdcube

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tax benefits

massive market opportunity

The Power Meter Market was US$0.59Bn in 2018…that’s a significant market. Our research suggests that less that 2% of cyclists own a power meter, with a lot of potential buyers put off by expensive and difficult to fit power meters on the market. These existing power meters are not easily compatible between bikes.

There is a massive demand for an affordable and straightforward bicycle power meter that is 100% compatible with all bicycles.

limits technology is the best placed company to dominate the market

The LIMITS Power Meter design is simple yet ingenious, by combining state of the art hardware, with intelligent software and an original and inventive approach.

Limits Technology have a superb product that fits all bikes and all budgets.

This makes Limits Technology uniquely place to dominate the power meter market.

Being in such a strong position, we believe we are best place to be the market leader, following the launch of our Generation 2 LIMITS Power Meter.

we have the product, expertise and passion to deliver

We are proud of our product and of our people who helped design and manufacture the LIMITS Power Meter.

We have matured as a company and brought fresh talent and passion into the team, so we are ready for our Global Lanch.

tax benefits are available to uk investors

There are two key, and very generous, tax breaks to look for when it comes to investing on Crowdcube. Both of which can be ‘carried back’ to the previous tax year.

EIS – Enterprise Investment Scheme

The Enterprise Investment Scheme is designed to help smaller, higher-risk companies raise finance by offering tax relief on new shares in those companies that qualify. For the investor, it’s a tax efficient way to invest in small companies.

The EIS is aimed at the wealthier, sophisticated investors. People can invest up to £1,000,000 in any tax year and receive 30% tax relief. However, they are locked into the scheme for a minimum of three years. EIS seeks to encourage investment into unlisted companies, just like the ones featured here.

SEIS – Seed Enterprise Investment Scheme

SEIS is an incredibly generous derivative of the Enterprise Investment Scheme (EIS) and was introduced in April 2012. Its aim is to encourage seed investment in early stage companies. Investors, including directors, can receive initial tax relief of 50% on investments up to £100,000 and Capital Gains Tax (CGT) exemption for any gains on the SEIS shares.

The maximum amount to be raised for each company is £150,000.

Learn more at crowdcube

A Message From Our CEO and Founder

"The LIMITS design is complete and we're ready for mass production"

how to invest on crowdcube

Who Can Invest?

To invest on Crowdcube you must be over 18 years old and legally entitled to invest. Investors must be resident in the United Kingdom or a country where you may legally receive financial promotions of the nature provided by Crowdcube and are legally entitled to invest in the type of investments offered. Crowdcube does not advertise investment opportunities to people in the United States, Canada, Japan or any other country where it would be unlawful for our pitches to be advertised. Investors must not register or view pitches if they are resident in these countries.

When registering on Crowdcube you will also be asked to confirm yourself as one of four investor types, and complete a short questionnaire, which ensures you fully understand the high risk nature of investing in start-ups and early stage businesses. If you receive independent advice you are not required by the regulations to complete the quiz. Please note that these investor types do not apply to all other platforms.

How Do I Invest?

Investing with Crowdcube is really easy and the payment doesn’t come off immediately.

You will firstly need to register as a Member before investing. Once on our page, you simply enter the amount you wish to invest in the ‘Enter Amount’ box and click ‘Invest now’.

You are able to pay for your investment using our third party payment provider Stripe using a debit, credit or prepaid card, as recognised by Stripe (unfortunately, Crowdcube are unable to accept payment by cheque or bank transfer). Your payment will be only be taken once the pitch has hit its target, you have been given 7 working days to review your investment, and the legal documentation has been completed. If the pitch does not reach its target then no money is taken.

Investors will be emailed a copy of the adopted Articles of Association and given seven working days to review them. During this time you can query, reduce or withdraw your investment should you choose to do so by emailing support@crowdcube.com

The minimum investment for Limits Technology is only £10.